Marketing & Growth
A lot of time can be saved by getting the people who actually do the work in the room early on.
Usually, time spent talking about possible challenges and solutions is completely wasted because no one thought to ask the person who will do it.
Ask yourself:
But don’t ask:
…until you’ve got the right person answering the questions.
We see great leaders as experts in their fields. Visionaries of change and thought leaders defining the decades to come. The smartest, fastest or loudest.
Are they really that special, though? Are they that much braver than the rest of us? Of course not.
Great leaders gather people together and praise the latest ideas of others, steal like an artist and motivate the talented people in the group.
They aren’t always bright or talented.
So I want to propose something radical: leadership is an illusion.
Leaders aren’t the best in their niche. They’re the best persuaders, motivators and sharers.
They keep tabs on everyone that matters and distribute ideas that they know other people can convert into something great – with their influence.
Who are we sharing the best stuff with?
Who’s better equipped to make the changes we need to make?
What can we do today to be a better leader, not just a smarter expert?
It’s too easy to forget why we do what we do. We’re distracted by logos, colour, budgets, planning, ads and if the media will ever feature our business.
All of that makes a difference, but we shouldn’t forget the purpose behind what we do.
Whether we are selling, buying, changing or leading – we can never afford to lose sight of the outcome.
‘Are we succeeding?’ should be the most asked question.
A good manager gets the job done. They can prioritise, improve the way we do things and even be creative. You can work for them because you both want the same thing.
A good leader will make you think twice. They’ll dream big and share their ideas that will change everything. Their goal is not to be efficient, it’s to imagine a world that’s completely transformed. And to make it happen. You can work with them because they inspire you to imitate their dreams.
Sean Blake Blog