The end goal

It’s too easy to forget why we do what we do. We’re distracted by logos, colour, budgets, planning, ads and if the media will ever feature our business.

All of that makes a difference, but we shouldn’t forget the purpose behind what we do.

Whether we are selling, buying, changing or leading – we can never afford to lose sight of the outcome.

‘Are we succeeding?’ should be the most asked question.

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