Marketing & Growth
You can use these categories to organise your life and your work.
It seems simple, but it’s so important to be honest with ourselves and our team about what we’re actually working on.
The fastest way to wreck a team is for people to start hiding.
Make your work public.
Share it wide.
Keep the status fresh and moving towards done.
We see great leaders as experts in their fields. Visionaries of change and thought leaders defining the decades to come. The smartest, fastest or loudest.
Are they really that special, though? Are they that much braver than the rest of us? Of course not.
Great leaders gather people together and praise the latest ideas of others, steal like an artist and motivate the talented people in the group.
They aren’t always bright or talented.
So I want to propose something radical: leadership is an illusion.
Leaders aren’t the best in their niche. They’re the best persuaders, motivators and sharers.
They keep tabs on everyone that matters and distribute ideas that they know other people can convert into something great – with their influence.
Who are we sharing the best stuff with?
Who’s better equipped to make the changes we need to make?
What can we do today to be a better leader, not just a smarter expert?
At work and in life we have a choice. We can see our colleagues, our family or strangers as threats to be avoided. They could hurt us, steal from us or take our jobs.
Or, we can choose trust. To build partnerships. To share our work and to grow together.
It only takes one painful experience to make us recoil, but the opportunities that positivity brings is endless.
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As cavemen (and women) we stuck together. Or tribe was our family and without one you didn’t have protection, food or connection.
Now our tribes are our passions. It’s the stand up board riders, banjo players, local tennis club and yoga class.
If you can align your business with a tribe and connect with that community on a personal level (not selling to them) you can totally change the way your fans think about you. If you contribute to the tribe, you’re one of them.
You can earn trust by being authentic. By being human. Where’s your tribe?
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A good manager gets the job done. They can prioritise, improve the way we do things and even be creative. You can work for them because you both want the same thing.
A good leader will make you think twice. They’ll dream big and share their ideas that will change everything. Their goal is not to be efficient, it’s to imagine a world that’s completely transformed. And to make it happen. You can work with them because they inspire you to imitate their dreams.
Sean Blake Blog