Asking the right person

 

A lot of time can be saved by getting the people who actually do the work in the room early on.

Usually, time spent talking about possible challenges and solutions is completely wasted because no one thought to ask the person who will do it.

Ask yourself:

  • What do we need to do
  • Who does it
  • When does it need to be done

But don’t ask:

  • How do we do it
  • What happens if we do it like this
  • Why can’t we do this

…until you’ve got the right person answering the questions.

 

Making products for the market

We know it’s wrong but we can’t avoid it. When we make new products we always bring our own interests to the table.

‘Those people don’t use Twitter.’

‘We should charge 99c. That’s how Apple price their apps!’

‘Our market prefers to contact us on Social Media.’

Of course, these assumptions are based on ourselves, and we try hard to apply them to our market because we desperately want to be our target market. But we’re not.

That leaves us with two choices. Drop the assumptions and make products for the market (not like us) or keep making products that we like and go bankrupt.

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