Tag Archives: sales

I tried and failed

Life would be incredible boring if we knew what was going to happen next.

Failure is totally acceptable if you know why and how to avoid it next time. Actually, most of the things we try in business or life are not guaranteed.

Anxiety over the end result is worthless if you have answers for:

  1. How you approached the problem
  2. How you impacted the result
  3. Why you think you failed
  4. What you are going to do differently next time

Failure only happens when we can’t answer these questions, because then we haven’t tried to learn or care.

Understand the how before worrying about the what.

Controllable

In any business, it’s easy to stress about the external factors that can bring us down.

It could be the economy, your customers, the industry or government. Things can go bad quickly.

However, many times we use these factors as excuses or as reasons to not invest as much time and effort into what we can control.

Sure, traffic to your site will fluctuate. Customers might out away their credit card in January.

But when the opposite happens, and it will, there will be no excuses as to why you didn’t take full advantage of it.

If the customer journey is broken, or illogical, sales will pass you by.

If we make the most of the uptrends, the down trends won’t hurt so much.

Storytelling in a world of noise.

devices

Perhaps one of the greatest trends in digital behaviour is a lack of concentration.

Tweets are short. We use multiple devices at once. Often, we never use apps more than once.

Information is everywhere, uncensored and almost free for all. How then, do we expect to keep telling our stories the same way? How can we expect to sell the same way as we did before – when people used to pay attention to ads and billboards?

All we know is that we can’t follow the status quo and sell the facts. We have to have a unique story or emotional connection to break through the noise.

2 things we can try:

  • Tell our story only to people who are predisposed to the product.
  • Tell it in a way that focuses on comedy, pain, fear or motivation – not on the boring facts.