Controllable

In any business, it’s easy to stress about the external factors that can bring us down.

It could be the economy, your customers, the industry or government. Things can go bad quickly.

However, many times we use these factors as excuses or as reasons to not invest as much time and effort into what we can control.

Sure, traffic to your site will fluctuate. Customers might out away their credit card in January.

But when the opposite happens, and it will, there will be no excuses as to why you didn’t take full advantage of it.

If the customer journey is broken, or illogical, sales will pass you by.

If we make the most of the uptrends, the down trends won’t hurt so much.