Storytelling in a world of noise.

Perhaps one of the greatest trends in digital behaviour is a lack of concentration.

Tweets are short. We use multiple devices at once. Often, we never use apps more than once.

Information is everywhere, uncensored and almost free for all. How then, do we expect to keep telling our stories the same way? How can we expect to sell the same way as we did before – when people used to pay attention to ads and billboards?

All we know is that we can’t follow the status quo and sell the facts. We have to have a unique story or emotional connection to break through the noise.

2 things we can try:

• Tell our story only to people who are predisposed to the product.
• Tell it in a way that focuses on comedy, pain, fear or motivation – not on the boring facts.