We know it’s wrong but we can’t avoid it. When we make new products we always bring our own interests to the table.
‘Those people don’t use Twitter.’
‘We should charge 99c. That’s how Apple price their apps!’
‘Our market prefers to contact us on Social Media.’
Of course, these assumptions are based on ourselves, and we try hard to apply them to our market because we desperately want to be our target market. But we’re not.
That leaves us with two choices. Drop the assumptions and make products for the market (not like us) or keep making products that we like and go bankrupt.