Defensive

Defense

At work and in life we have a choice. We can see our colleagues, our family or strangers as threats to be avoided. They could hurt us, steal from us or take our jobs.

Or, we can choose trust. To build partnerships. To share our work and to grow together.

It only takes one painful experience to make us recoil, but the opportunities that positivity brings is endless.

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Growth Hacker Marketing Tools

The Growth Hacker Marketing movement is gaining momentum. ‘Growth Hacking’ isn’t the easy way to reach your customers, because that doesn’t exist.

It’s the recognition that the most successful new startups don’t rely on big media and advertising budgets to reach their customers. Instead, they target precisely the right segment.

Communities of people who naturally look our for a type of product you offer.

Then, using digital channels, they:
  • create buzz and scarcity (e.g. invite only for the launch of gmail)
  • optimise the customer experience
  • constantly improve their product
  • use customer feedback to grow

This slideshare includes some of the tools we can all use to optimise our marketing. I hope you find it valuable.

My recommended reading list¬†includes a book on Growth Hacking by Ryan Holiday. It’s a great read.

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