The Growth Hacker Marketing movement is gaining momentum. ‘Growth Hacking’ isn’t the easy way to reach your customers, because that doesn’t exist.
It’s the recognition that the most successful new startups don’t rely on big media and advertising budgets to reach their customers. Instead, they target precisely the right segment.
Communities of people who naturally look our for a type of product you offer.
Then, using digital channels, they:
- create buzz and scarcity (e.g. invite only for the launch of gmail)
- optimise the customer experience
- constantly improve their product
- use customer feedback to grow
This slideshare includes some of the tools we can all use to optimise our marketing. I hope you find it valuable.
My recommended reading list includes a book on Growth Hacking by Ryan Holiday. It’s a great read.
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Sean Blake Blog 