Some brands try to post content to all social media platforms without understanding the different audiences, expectations and effectiveness of each. So, before you sign up to the latest platform and press ‘post’, ask yourself these 5 questions:
- Are my customers here?
- Will they listen?
- Will they share what I post with people who could become customers?
- How much extra time will it take to post here?
- What is the most engaging type of content to post? (not the same across platforms)
If you can answer all of those questions then you can make a decision. And it’s perfectly ok to say no.