Most marketers obsess with who they’re targeting. What demographic? Location? Income?
All good questions. However, we can’t afford to ignore our current customers.
In fact, a qualifier for looking for more sales should be an intimate understanding about who our existing customers are.
How do they think? Why did they stick around? How do they feel about us?
This helps us reach similar people and help spread the word in already existing communities.
There’s no point reaching a new segment if one exists, untapped, right before your eyes.