3 reasons Apple don’t need social media.

1. Their customers spread the word for them. Not only are there multiple forums dedicated to analysing every word uttered by Apple representatives, people camp out for days to get their hands on the latest release.
2. Apple’s keynote presentations, media statements, updates and, most importantly, buzz about new products is all the content they need. Every rumour, leaked or authentic, is published by thousands of news sites. When Apple sneezes, or just loses an iphone prototype in a bar, the world goes nuts.
3. Their service is quality. Many brands use their social channels to respond to feedback and support questions. Apple are great at doing this in store and in the user-supported online communities.

Image CC Martin Abegglen