Why the new Kmart Ad is simply brilliant.

Simple message, fun music and excellent execution – that’s what makes Kmart’s 2013 ‘Irresistible’ tv ad one of the best on tv.

On first view, there’s nothing remarkable about it. But so often brands over complicate the main point of an ad: to communicate a memorable message.

Kmart communicate their message and do it in a way that makes you tap your foot (and not forget which brand the ads for).

They use colour, music, dance and fun in a way that highlights Kmart’s key selling proposition; their products are durable, for real people and make you feel pretty fantastic that it doesn’t cost you half a leg.

I want to see more ads like it. A bit of fun goes a long way in connecting with the consumer.