The business world has changed and it’s not changing back.
It used to be the loudest, cheapest or funniest that earned the sale. But now that everyone else is loud, cheap and funny – it’s no longer unique.
Now, and in the future, we need to connect. We need to make a connection that lasts and a connection that deserves a response.
That response, in a connected world, will be seen be more people. And the connection spreads.
A problem: it’s much harder to connect than to shout the loudest.
We know what the future looks like. It’s digital and it’s free. It’s honest and transparent. It’s human.
But do we believe it enough to take that step and focus on connecting? It’s scary and different, though it’s the future and we aren’t changing back.