Experimentation

It’s more than running A/B tests.

It’s more than white lab coats.

More than reaching statistical significance.

It’s a state of mind. A worldview where you’re willing to fail.

A way of thinking that challenges the way you run your business. Experimentation means you’re willing to start from scratch and learn exactly what your customers want.

It trades everything you thought to be true for things you know to be true.

It never stops.

And it’s the only sustainable way to grow.