About

Working the booth at a customer conference in Nashville with a friendly visitor.

20 years ago I started reading Seth’s Blog, and haven’t stopped.

Seth inspired me to seek a career in marketing and start this blog.

He taught me to build a habit of capturing my ideas and build in public.

I’ve built new products in B2B and B2C and ran 100’s of experiments online.

I’ve worked for tiny startups all the way through to publicly listed companies with 36,000 employees.

I’ve gone behind the scenes in organisations like NASA, Uber, Boeing and Harvard to understand how they serve their customers.

For me, Marketing isn’t about selling widgets. It’s about changing the way we think. Spreading ideas, continuous improvement and learning for the sake of being better.

I’m currently Head of Marketing / eCommerce at Poseidon Animal Health and formerly Head of Marketing at Easy Agile and Head of Content at OFX.

I’ve recently built and sold an independent software company, Change1t, where along with my mate Sam we built helpful apps for the monday.com marketplace and Slack app directory.

Thanks for reading.

What I’ve been working on
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